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Award Categories


ET special categories
  • ET retail personality of the year
  • Most trusted Retailer of the year
  • Retail employee of the year
  • ET retail hall of fame
  • ET emerging retailer of the year
  • ET functional categories
  • Excellence in customer service
  • Excellence in operational efficiency
  • Excellence in employee practices
  • Retail launch of the year
  • Store Concept of the year
  • Technology initiative of the year
  • ET emerging trend categories
  • E-tailer of the year
  • Excellence rural retailing
  • Recognition in employee diversity
  • Retail destination of the year
  • Luxury store of the year
  • Innovation and Impact
  • Marketing concept of the year
  • Game changing idea of the year
  • Customer loyalty initiative of the year
  • Excellence in inclusive growth
  • Omni-channel retailer of the year
  • Category details
    ET emerging retailer of the year
    The award recognises excellence in retail business by entrepreneurs who have incorporated their business in the last three years. The award aims to recognise new concepts in retail with a potential to make a distinct contribution to retail in the future. 


    The criteria for the award will be as follows:

    1. Minimum number of years in business
    2. Innovation in
      1. concept
      2. customer service initiatives
      3. marketing initiatives
      4. Social media popularity

     The data required:

    Set A-

    1. Sales for the last three years
    2. Customer base and market segments

    Set B-

    1. Social media  reports, media/corporate surveys
    2. Relevant supporting documents to validate the data provided above.

    Set C-

    1. Photographs of awards won, products launched
    2. Videos of interviews
    ET retail personality of the year
    The award recognises a role model who has made sustained contribution to the transformation and reinvention of the retail sector, addressing sector issues and challenges, and driving innovation.


    The criteria for the award will be as follows:

    1. Contribution to the retail industry:
      1. Involvement in policy matters
      2. Business innovation
      3. Driving people/society initiatives
      4. Role in brand building of the organisation

     The data required:

    Set A-   NA
    Set B-

    1. Media reports
    2. Survey reports
    3. Social Media reports

    Set C-

    1. Photographs of awards won
    2. Videos of interviews
    Most trusted Retailer of the year
    The award recognises the retailer who has been in business for at least five years and has gained the trust of consumers for providing quality services and on-time delivery/ availability of products.
    The winner of this award will be decided through a public poll.
    Retail employee of the year (Front-end associates) Award will be given by TRRAIN – To felicitate the Retail Associate of the year & Retailer of the year.

    ET retail hall of

     

     

    Modern retailing has been created by teams of highly professional people working within their organizations. But retailing has also been driven by many individuals, often entrepreneurs or highly intuitive retailers, who have founded or built businesses that, have become national companies admired not only in India but also internationally.  The ET Retail Hall of Fame introduced last year is to honor such individuals. This award is the Editor’s choice award.
    Excellence in customer service
    The award felicitates the retailer who has set new standards in providing enhanced and delightful customer experience. The award recognises the importance of understanding the needs and wants of the customer and channelizing it to create an unparallel customer experience.


    The criteria for the award will be as follows:

    1. Innovation around
      1. service polices
      2. after sales services
      3. technology application
      4. loyalty programs
    2. Impact on customer engagement and customer experience

    The data required:

    Set A-  

    1. Percentage of  loyalty customers
    2. No. of footfalls per year

    Set B-

    1. Social media analysis
    2. Customer service reports
    3. Customer loyalty support data

    Set C-   NA

    Excellence in operational efficiency
    The award felicitates the retailer for having optimized their operations and resources to achieve superior efficiency. It is aimed at recognising initiatives that have responded to the challenges of the business, through transformation of their supply chain and logistics.


    The criteria for the award will be as follows:

    1. Successful initiatives for transformation/ development of the supply chain
    2. Impact on supply chain costs and throughput

    The data required:

    Set A-  

    1. Impact on business parameters (top-line, profitability, service KPIs, quality etc.)
    2. Impact on supply chain effectiveness (supply chain cost heads, stock turnover ratio, number of SKUs handled, any other relevant parameters)

    Set B-

    1. Relevant supporting documents to validate the data provided above.

    Set C-     NA

    Excellence in employee practices
    The award felicitates a retailer who has taken innovative initiatives for developing, recognising and rewarding their human capital.

     
    The criteria for the award will be as follows:

    1. Innovation in the approach to employee  life cycle
    2. Impact of these practices on the attrition rate and employee satisfaction.

     The data required:

    Set A-  

    1. Human capital policies around the initiatives mentioned
    2. Attrition rate
      1. Corporate
      2. Front end

    Set B-

    1. Employee survey results(third party/independent reports)
    2. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Relevant photographs
    2. Videos of employee interviews
    Retail launch of the year
    This award felicitates a retailer who has successfully launched a store/product in the last twelve months using a combination of media, technology and other platforms. The award recognises a launch which demonstrates innovation in its approach and execution, and has been appreciated by the people and media.


     
    The criteria for the award will be as follows:

    1. The store/brand/service should have been launched in the last one year
    2. Innovation in  the concept
    3. Social media popularity

     The data required:

    Set A-  

      1. Sales turnover, brand score, customer loyalty

    Set B-

    1. Social media analysis, media reports
    2. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Photographs of the launch or store/product
    2. Relevant videos
    Store concept of the year
    This award felicitates the store with the most innovative concept. The concept should have been successful in delivering a real customer experience and also in bringing about commercial success to the business.


    The criteria for the award will be as follows:

    1. Innovation in the concept
    2. Aesthetics
    3. Use of technology
    4. Impact on customer experience
    5. Impact on the business

     The data required:

    Set A-  

    1. Number of roll-outs
    2. Number of foot falls per year
    3. Increase in sales since roll out

    Set B-

    1. Social media analysis, media reports
    2. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Photographs of the store
    2. Relevant videos
    Technology initiative of the year
    This award felicitates the retailer for adoption of path breaking technology in the Indian environmental across key functional areas, bringing about significant impact to the business. It recognises companies which understand the value of technology and have weaved it into the fabric of their organization.

     
    The criteria for the award will be as follows:

    1. Innovative application of technology
    2. Value achieved through implementation of the technology

    The data required:

    Set A-  

    1. Area of application of technology
    2. impact on relevant business parameters

    Set B-

    1. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Photographs of impact of technology applied
    2. Relevant videos
    E-tailer of the year
    The award recognises pure play e-commerce/m-commerce retailers who are recognised for their operating model, efficiency and customer experience.


     
    The criteria for the award will be as follows:

    1. Innovation in
      1. concept
      2. business strategies
      3. customer service
      4. Revenue growth
    2. Impact on customer experience

     The data required:

    Set A-  

    1. Sales turnover of the last 2 years
    2. Share of market, market segments catered

    Set B-

    1. Customer service reports
    2. Customer loyalty support data
    3. Relevant supporting documents to validate the data provided above.

    Set C-     NA

    Excellence in rural retailing
    This award recognises retailers who have been successful in tapping a largely into the rural market and have sustainably brought organised retail to that market, bringing about benefits to the local diasporas.


     
    The criteria for the award will be as follows:

    1. Innovation in
      1. concept
      2. technology application
    2. Inclusive growth
    3. Impact on the lives of the rural population

    The data required:

    Set A-  

    1. Sales turnover (region specific)
    2. Geographic areas catered to

    Set B-

    1. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Photographs of  stores
    2. Relevant videos if applicable
    Recognition in  employee diversity
    The award felicitates retailers for creating a healthy and encouraging working environment for women, differently- abled and expatriates. It recognises successfully implemented methods used by the businesses to open opportunities for a wider population.


     
    The criteria for the award will be as follows:

    1. Innovation in
      1. concept
      2. training for PwDs
    2. Association with NGOs
    3. Impact on the lives of employees

     The data required:

    Set A-  

    1. Percentage of PwDs in the workforce
    2. Percentage of work force that are housewives  part time workers,  unskilled staff

    Set B-

    1. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Relevant photographs and videos if applicable
    Retail destination of the year
    Mall developer: The award felicitates a mall which gives a delightful and convenient shopping experience to customers and at the same time provides a mutually beneficial platform for its retailers.


    The criteria for the award will be as follows:

    1. Should be there in existence for at least 1 year
    2. Brand mix and their zoning
    3. Parking facility
    4. Technology usage
    5. Entertainment and food facilities

     The data required:

    Set A-  

    1. Foot falls
    2. Number of brands (category wise)
    3. Average rental costs

    Set B-

    1. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Photographs of the mall, its interiors, food court, zoning of the outlets
    2. Relevant videos

    High Street: The award felicitates a high street association which has been successful in establishing a profitable platform for diverse retailers and has established itself as a landmark location.


    The criteria for the award will be as follows:

    1. Number of brands and its mix
    2. Popularity

    Entertainment and food options

     
    The data required:

    Set A-  

    1. Number of brands (category wise)
    2. Average rental costs

    Set B-

    1. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Photographs of the high street
    2. Relevant videos
    Luxury store of the year
    As India gets set to be the next big player in luxury this award recognises excellence in business, customer service, ambience and merchandise by a luxury store in India.

     

    The criteria for the award will be as follows:

    1. Ambience of the store
    2. Impact on customer experience

     

    The data required:

    Set A-  

    1. Sales growth in the last 2 years

    Set B-

    1. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Photographs of the store
    2. Relevant videos
    Marketing concept of the year
    The award recognises innovative use of media and technology to create a marketing campaign which has had significant impact on the consumer base and has contributed significantly to the brand.


     
    The criteria for the award will be as follows:

    1. Innovation in the concept
    2. Success of the campaign determined by the impact on business

     The data required:

    Set A-  

    1. Sales  figures
      1. Before the campaign
      2. After the campaign
      3. ROI
      4. Awards won in the past

    Set B-

    1. media reports
    2. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Photographs of the marketing campaign
    2. Relevant videos
    Customer loyalty initiative of the year
    The category recognises a loyalty program by a retailer for increased engagement with its customers and has built trust through a long lasting relationship.  

     
    The criteria for the award will be as follows:

    1. Innovation in concept
    2. Privilege services to loyalty customers(discount or rewards or special offers)
    3. Impact on business

     

    The data required:

    Set A-  

    1. Growth in customer base after program
    2. Contribution of loyalty members to total sales
    3. Proportion of inactive loyalty customers

    Set B-

    1. Social media and media reports
    2. Relevant supporting documents to validate the data provided above.

    Set C-    

    1. Relevant photographs and  videos
    Excellence in inclusive growth
    The award recognises initiatives taken by retailers to make the larger community an integral part of their growth story.

     
    The criteria for the award will be as follows:

    1. Innovation in idea
    2. Impact on the lives of the employees (or partners)

     

    The data required:

    Set A-  

    1. Percentage of employees
      (or partners) from rural areas (or local communities / special backgrounds)
    2. Percentage of profit given to them

    Set B-

    1. Relevant supporting documents to validate the data provided above.

    Set C-            

    1. Relevant photographs and  videos
    Game changing idea of the year
    The award recognises an idea well implemented, which has the potential to impact/transform the retail industry which addressed its current or emerging needs.

     

    The criteria for the award will be as follows:

    1. Innovation in idea
    2. Successful implementation of the idea
    3. Impact on sales and profit
    4. Impact on customer experience
    5. The future scalability of the idea in retail

     The data required:

    Set A-  

    1. Sales  figures and key business parameters
      1. before and
      2. after the implementation of the idea

    Set B-

    1. Relevant supporting documents to validate the data provided above.

    Set C-            

    1. Relevant photographs and  videos
    Omni- channel retailer of the year
    With  retailers increasingly serving their customers via every channel namely store, online, mobile and social media this award aims to recognise the retailer who has gone a step ahead to provide seamless services to its customers.

     

    The criteria for the award will be as follows:

    1. Effective usage of the available channels: store, online, mobile or social media
    2. Innovation in
      1. technology application inventory management, warehousing and logistics

     The data required:

    Set A-  

    1. Percentage of revenue from each channel
    2. Growth in business through each channel

    Set B-

    1. Relevant supporting documents to validate the data provided above.

    Set C- 

    1. Relevant photographs and  videos
     


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